What is Six Sigma… and Why Should Marketing and Sales Managers Care?

What is Six Sigma… and Why Should Marketing and Sales Managers Care? - See more at: http://salesperformance.com/what-is-six-sigma-and-why-should-marketing-and-sales-managers-care#sthash.ll9bbEMc.dpuf

What is Six Sigma… and Why Should Marketing and Sales Managers Care?

What is Six Sigma… and Why Should Marketing and Sales Managers Care? - See more at: http://salesperformance.com/what-is-six-sigma-and-why-should-marketing-and-sales-managers-care#sthash.ll9bbEMc.dpuf

We all know that good marketing and selling gets other people to take the actions we want them to take. The challenge is in figuring out how to do it better.

The way to get other people to take actions is to show them the value to themselves or their company. Whether you do it in person, over the phone, in a letter, in a newspaper, on the radio, or with a webpage makes no difference. Prospects and customers need communications in all those ways and more.

Unfortunately, innumerable variables make marketing and selling challenging. For example, some direct mail campaigns generate a 1% return, others generate 1.5%; some salespeople close 20% of their deals, others close 30%. Wouldn’t you like to know why some mailings get a 50% greater response rate and why some salespeople have a 50% higher close ratio?

Six Sigma helps to identify the causes of variations like these so you can make better decisions on what needs to be change

We all know that good marketing and selling gets other people to take the actions we want them to take. The challenge is in figuring out how to do it better.
The way to get other people to take actions is to show them the value to themselves or their company. Whether you do it in person, over the phone, in a letter, in a newspaper, on the radio, or with a webpage makes no difference. Prospects and customers need communications in all those ways and more.
Unfortunately, innumerable variables make marketing and selling challenging. For example, some direct mail campaigns generate a 1% return, others generate 1.5%; some salespeople close 20% of their deals, others close 30%. Wouldn’t you like to know why some mailings get a 50% greater response rate and why some salespeople have a 50% higher close ratio?
Six Sigma helps to identify the causes of variations like these so you can make better decisions on what needs to be change
- See more at: http://salesperformance.com/what-is-six-sigma-and-why-should-marketing-and-sales-managers-care#sthash.ll9bbEMc.dpuf