Thursday, 6 November 2014

Marketing Automation - Nurturing: Urgency Email Campaigns

Marketing Automation -  Nurturing: Urgency Email Campaigns


Marketers that tightly align with Sales have an opportunity to further their nurture strategy and reach individuals that have progressed into the later stages of the Sales & Marketing funnel. An Urgency Campaign targets individuals that are typically within the Justify phase of the buying cycle. Marketers need to partner with sales to address the sense of urgency that there is in the later stages of the individual's path to purchase.

To help Sales close deals faster, you should consider adding an Urgency campaign to your Nurture Strategy. Let’s get started with creating Urgency campaigns.





Be a (Sales) Hero | Nurturing: Urgency Campaigns

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