Thursday, 6 November 2014

Marketing Automation - The 4 Ps of a Successful Marketing Automation Program

Marketing Automation - The 4 Ps of a Successful Marketing Automation 


At the heart of the myth, is that marketing automation technology will boost your sales and save your business. In fact, marketing automation platforms are only 25% of the equation, if that. I’ve outlined four “P”s of a successful marketing automation program to help set the record straight.

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