Marketing Excellence - Go to Marketing

Marketing Excellence - Go to Marketing

Marketing

Customer Event Maps – Customers reach out to your firm in many ways. Often, much of this data is lost, even though this data is crucial to keeping profitable customer relations. Customer event maps that identify all opportunities to:

Improve data capture at point of contact
Analyze that data for opportunities
Close the loop with improved cross-sell and up-sell at point of contact

Marketing Support Process Excellence – Behind every great campaign or sales effort is a lot of marketing logistical and process work. What is also behind these campaigns is a large dollar spend and cycle times that reduce speed-to-market. Process excellence in support functions is not glamorous, but represents a multi-million dollar improvement effort for most organizations