10 Smart Tips to Transform Your Contact Center into a Sales Center of Excellence (CoE)
Service and Sales are two very diverse organizational functions. Traditionally, each function needs a different set of core competencies.
The new-age contact center breaks this convention. It has the unique ability to equip and empower a contact center agent with selling skills and techniques that enables him to cross- sell and up-sell products in addition to handling a service call efficiently.
This article underlines some key tips and techniques that can convert the contact center into a Sales Center of Excellence.
Transforming the regular contact center into a revenue generating Sales Center of Excellence (CoE) requires a methodical and a well-planned approach. The approach to building a Sales Center of Excellence involves:
- Understanding the customer lifecycle
- Helping the client identify the sales maturity model of the contact center
- Suggesting ways and means and charting out a well-defined roadmap to convert thecontact center into a Sales Center of Excellence and reduce the Total Cost of Ownership considerably.
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