Monday, 10 November 2014

The Psychology of Colors in Marketing

The Psychology of Colors in Marketing


Thinking about your brand and your logo? You should be thinking about colors. It's a conversation / debate I recently had with a client and a colleague in regards to our client's website design.
There are a lot of doubters in the world of marketing about the roles that colors play in buying decisions.
So let's dive right into the analysis with a question - one that's specifically geared towards the doubters.
What color is associated with Republicans? Democrats? Starbucks? Vimeo?


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