The Psychology of Colors in Marketing
Thinking about your brand and your logo? You should be thinking about
colors. It's a conversation / debate I recently had with a client and a
colleague in regards to our client's website design.
There are a lot of doubters in the world of marketing about the roles that colors play in buying decisions.
So let's dive right into the analysis with a question - one that's specifically geared towards the doubters.
What color is associated with Republicans? Democrats? Starbucks? Vimeo?
There are a lot of doubters in the world of marketing about the roles that colors play in buying decisions.
So let's dive right into the analysis with a question - one that's specifically geared towards the doubters.
What color is associated with Republicans? Democrats? Starbucks? Vimeo?
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