Product Branding _ It is difficult to settle on one product branding definition because branding triggers an emotional connection in consumers.
What is product branding? Simply put, it is how a product interacts with its consumer audience through design, logo, and messaging. It is difficult to settle on one product branding definition because branding triggers an emotional connection in consumers. If done well, product branding can be maintained and produce a solid, well-connected connection throughout the life of the product. The challenge, however, lies in new media, licensing and social media, where the “message” might be communicated via the audience and not the expert branding professionals.
Product Branding Strategies Across Multiple Platforms looks at three top companies – Sesame Workshop, Activision and Coca-Cola – and how their creative teams worked together in branding a product so that its messages were clear and its design interconnected via numerous platforms.
Although the product branding definition hasn’t changed, the process of connecting consumers with products has. Product branding has challenged creative teams over the past decade as they work to deal with website content, package design, television shows, commercials, events, sponsorships and more. How do top companies like Coca-Cola, Activision and Sesame Workshop allow hundreds of licensees to produce products and still maintain the same concise product branding? Product Branding Strategies Across Multiple Platforms give insight into this issues, offering tips on how strong, accessible brands are maintained in the marketplace and consistent messaging even is realized even with hundreds of licensees and multiple brand extensions that can dilute messaging and continuity.
The HOW Brand is synonymous with design, inspiration, creativity and lifelong learning. The printed publication offers how-to columns on ways to build a freelance career, expand marketing efforts and generate more leads and inquiries. The community is made up of top designers, agency executives and in-house creative teams.
Although
the product branding definition hasn’t changed, the process of
connecting consumers with products has. Product branding has challenged
creative teams over the past decade as they work to deal with website
content, package design, television shows, commercials, events,
sponsorships and more. How do top companies like Coca-Cola, Activision
and Sesame Workshop allow hundreds of licensees to produce products and
still maintain the same concise product branding? Product Branding Strategies Across Multiple Platforms
give insight into this issues, offering tips on how strong, accessible
brands are maintained in the marketplace and consistent messaging even
is realized even with hundreds of licensees and multiple brand
extensions that can dilute messaging and continuity.
The HOW Brand is synonymous with design, inspiration, creativity and lifelong learning. The printed publication offers how-to columns on ways to build a freelance career, expand marketing efforts and generate more leads and inquiries. The community is made up of top designers, agency executives and in-house creative teams.
- See more at: http://www.howdesign.com/product-branding/#sthash.YtETewjX.dpuf
The HOW Brand is synonymous with design, inspiration, creativity and lifelong learning. The printed publication offers how-to columns on ways to build a freelance career, expand marketing efforts and generate more leads and inquiries. The community is made up of top designers, agency executives and in-house creative teams.
- See more at: http://www.howdesign.com/product-branding/#sthash.YtETewjX.dpuf
- See more at: http://www.howdesign.com/product-branding/#sthash.YtETewjX.dpuf
What is product branding?
Simply put, it is how a product interacts with its consumer audience
through design, logo, and messaging. It is difficult to settle on one
product branding definition because branding triggers an emotional
connection in consumers. If done well, product branding can be
maintained and produce a solid, well-connected connection throughout the
life of the product. The challenge, however, lies in new media,
licensing and social media, where the “message” might be communicated
via the audience and not the expert branding professionals.
Branding a product was much easier when there were no websites, smart phones, interactive games or social media. Today, creative teams are required to seamlessly brand products across multiple media, using the same voice, design and messaging, often with different creative teams and designers creating separate brand extensions. Product Branding Strategies Across Multiple Platforms looks at three top companies – Sesame Workshop, Activision and Coca-Cola – and how their creative teams worked together in branding a product so that its messages were clear and its design interconnected via numerous platforms.
- See more at: http://www.howdesign.com/product-branding/#sthash.YtETewjX.dpuf
Branding a product was much easier when there were no websites, smart phones, interactive games or social media. Today, creative teams are required to seamlessly brand products across multiple media, using the same voice, design and messaging, often with different creative teams and designers creating separate brand extensions. Product Branding Strategies Across Multiple Platforms looks at three top companies – Sesame Workshop, Activision and Coca-Cola – and how their creative teams worked together in branding a product so that its messages were clear and its design interconnected via numerous platforms.
- See more at: http://www.howdesign.com/product-branding/#sthash.YtETewjX.dpuf
What is product branding?
Simply put, it is how a product interacts with its consumer audience
through design, logo, and messaging. It is difficult to settle on one
product branding definition because branding triggers an emotional
connection in consumers. If done well, product branding can be
maintained and produce a solid, well-connected connection throughout the
life of the product. The challenge, however, lies in new media,
licensing and social media, where the “message” might be communicated
via the audience and not the expert branding professionals.
Branding a product was much easier when there were no websites, smart phones, interactive games or social media. Today, creative teams are required to seamlessly brand products across multiple media, using the same voice, design and messaging, often with different creative teams and designers creating separate brand extensions. Product Branding Strategies Across Multiple Platforms looks at three top companies – Sesame Workshop, Activision and Coca-Cola – and how their creative teams worked together in branding a product so that its messages were clear and its design interconnected via numerous platforms.
- See more at: http://www.howdesign.com/product-branding/#sthash.YtETewjX.dpuf
Branding a product was much easier when there were no websites, smart phones, interactive games or social media. Today, creative teams are required to seamlessly brand products across multiple media, using the same voice, design and messaging, often with different creative teams and designers creating separate brand extensions. Product Branding Strategies Across Multiple Platforms looks at three top companies – Sesame Workshop, Activision and Coca-Cola – and how their creative teams worked together in branding a product so that its messages were clear and its design interconnected via numerous platforms.
- See more at: http://www.howdesign.com/product-branding/#sthash.YtETewjX.dpuf
What is product branding?
Simply put, it is how a product interacts with its consumer audience
through design, logo, and messaging. It is difficult to settle on one
product branding definition because branding triggers an emotional
connection in consumers. If done well, product branding can be
maintained and produce a solid, well-connected connection throughout the
life of the product. The challenge, however, lies in new media,
licensing and social media, where the “message” might be communicated
via the audience and not the expert branding professionals.
Branding a product was much easier when there were no websites, smart phones, interactive games or social media. Today, creative teams are required to seamlessly brand products across multiple media, using the same voice, design and messaging, often with different creative teams and designers creating separate brand extensions. Product Branding Strategies Across Multiple Platforms looks at three top companies – Sesame Workshop, Activision and Coca-Cola – and how their creative teams worked together in branding a product so that its messages were clear and its design interconnected via numerous platforms.
- See more at: http://www.howdesign.com/product-branding/#sthash.YtETewjX.dpuf
Branding a product was much easier when there were no websites, smart phones, interactive games or social media. Today, creative teams are required to seamlessly brand products across multiple media, using the same voice, design and messaging, often with different creative teams and designers creating separate brand extensions. Product Branding Strategies Across Multiple Platforms looks at three top companies – Sesame Workshop, Activision and Coca-Cola – and how their creative teams worked together in branding a product so that its messages were clear and its design interconnected via numerous platforms.
- See more at: http://www.howdesign.com/product-branding/#sthash.YtETewjX.dpuf
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