8 Mistakes to Avoid When Building a Demand Center
Did you realize that prospects complete 60% of their research and
evaluation of your product or services before they even want to talk
with a sales rep? Prospects are more in control of the sales process
than ever before, and this combined with the sales cycle increasing 22%
over the last five years and the emergence of new technologies and
channels in the marketing space mean that marketers’ job is harder than
ever.
For these reasons, more and more companies are turning to the demand center model. A demand center acts as a hub for an organization’s marketing services, technologies and processes. Simply put, it provides a more cost-effective and efficient way to manage all the various demand generation activities, including social media, telemarketing, data management, lead nurturing, lead scoring, CRM integration, closed-loop reporting and more.
For many marketers, a demand center is a no-brainer. But when it comes to building your demand center, it can get a little tricky. Read this white paper to learn about the top eight mistakes marketers make when building demand centers and how to avoid them.
For these reasons, more and more companies are turning to the demand center model. A demand center acts as a hub for an organization’s marketing services, technologies and processes. Simply put, it provides a more cost-effective and efficient way to manage all the various demand generation activities, including social media, telemarketing, data management, lead nurturing, lead scoring, CRM integration, closed-loop reporting and more.
For many marketers, a demand center is a no-brainer. But when it comes to building your demand center, it can get a little tricky. Read this white paper to learn about the top eight mistakes marketers make when building demand centers and how to avoid them.
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