Showing posts with label Personas. Show all posts
Showing posts with label Personas. Show all posts
Wednesday, 11 February 2015
Friday, 6 February 2015
Wednesday, 4 February 2015
Researching and Developing Buying Personas
You would have thought that companies would have had buying personas nailed by now…sadly in our experience that is not always the case.
After all, many organisations have been steeped in sales methodologies where org charts, decision makers and motivations are all mapped out over the period of the sales cycle to close the sale. So why are buying personas not being used effectively?
The trouble is that the world has changed from sales cycles to buying cycles and as a result marketing needs to communicate with buyers much earlier and for longer.
Whether your company gets a chance to engage and close business is dependent on:-
We have seen ....
Subscribe to:
Posts (Atom)